Fashion x Art x Creativity

by Elisabet

There is a reason fashion enthusiasts stick around the offices, fashion sites, boutiques, and of course, all of this being a part of the fashion world; said reason is because fashion is so much more than clothes. If it were only about clothes, the extraneous process and practically living off stress would be a pointless endeavor. Fashion is not about clothes, perhaps about the clothes, but simply clothes, non! Must I remind you the famous words of an industry legend, expert, shaper, icon, leader?

Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.

Fashion is this quote, which makes fashion an experience, a spectacle which brings attention to itself and the outsiders looking in. All this being said (not that I wrote that much anyhow, not feeling well dah-lings but still wanted to grace your web-presence with my words), I recently watched two videos which truly brought that warm fuzzy feeling inside of me because when viewing them I was kindly reminded why fashion rocks!

Most have probably seen the videos, however if fashion is truly that amazing, what’s one more time, eh?

The OFFICIAL Ralph Lauren 4D experience- New York (personal fave, it’s like a movie)

Lanvin for H&M – The Show (Promo 2011) (another personal fave)

3D projection mapping in the city centre of Amsterdam for H&M (like this, but not as much as the previous two)

Bonne Nuit,
E. Hovilainen

*currently listening to silence